1K or Bust
Today I decided I'm going to hit 1,000 followers on Twitter by the end of the year.
Currently I'm at 210. That means 790 followers in 362 days. A little over 2 followers a day.
There's a few reasons why I want to hit this goal:
The first is because it is hard. I like challenging myself and pushing my comfort zone further and further. Marketing and growth has always been such a black box to me.
It almost seemed magical how some people could grow their Twitter account so... effortlessly. And in their replies, people care. People genuinely are interested in what they have to say. It's not some hacky thing they did to build their audience. They created fans. How the hell? It's like they manufacture themselves to be popular; not by chance, not luck, not one moment of virality, but through work. There has to be something here I can discover, so I'm going to look.
The second reason is because there are very tangible benefits to having an audience. With an audience, anything you create instantly has a core group of fans; you'll never have to start from scratch again. You can foster a community. You create relationships with people. You have an entire network at your fingertips for anything, and they care. Now THAT is valuable.
Seeing someone popular on Twitter or Instagram or YouTube was always one of those wonder-moments for me. I still remember being obsessed with Freddie Wong on his old freddiew channel. The following he had from making YouTube videos absolutely amazed me.
Now that I'm older though, I've developed this mindset of "why not me?" Why can't I be that person? What's so different about that person, and what do they have that I don't? I've realized nothing can stop me. If I want to put myself in that position, I will.
I researched how some marketers grow on Twitter and began to employ some of those strategies. I have a feeling my strategy is going to evolve and grow over time. I'll keep you updated.
And that's my mindset for gaining followers. I want to be one of those guys with fans. I don't ever want to make a post like the one I did yesterday. And I can do it. 1,000 followers is just the first goal.
Reception doesn't define the work, but a good reception makes the work easier and more enjoyable.