Design token manager for enterprise design systems
June 2020 - July 2021
After meeting Dan Mall my senior year at Drexel, we decided we wanted to work together. He shared with me his ideas of a design token manager for enterprise design systems, originating from his agency work with United Airlines, Marriot, Exxon and more. He also introduced me to Leslie Camacho. With Dan leading design and sales, myself development, and Leslie operations, I knew Arcade had a good shot at becoming a huge success.
We spent the next several months iterating on an MVP and working towards launch. We discovered how to work together, how to build, how not to build, and eventually stumbled to market. Our tech was great. Our operations were not.
After conducting demos for Spotify, T-Mobile, Pfizer, Mailchimp, and so many other big players, reception was... mixed. We certainly had not found product-market fit and it didn't feel like we were on a great path.
With a long list of wishlist features growing after each demo, I thought we needed funding to grow the development team. My co-founders were hesitant. Eventually, without funding, we lost steam and each of us had to take care of other business to feed ourselves.
A great adventure, a great disappointment, and so many lessons learned.
- Sales Development
- Demos
- Next.js
- Sanity CMS