The HeyKiwi Experiment

In August I had a crazy idea. After months of working alone in coffee shops, I thought to myself, "I wish I could put a big sticker on my laptop that says 'say hi!'"

And so the idea was born: social stickers. After a few iterations of design choices, we landed on some cute animals with big text that literally says "Say hi!", mixed with a QR code.

So now if someone wants to say hi, they can scan the QR code from a distance and learn more about me, then send a message. No confrontation, no big leaps of boldness. That's it!

Who knows if this is something anyone wants. It's kind of weird blending online with in-person like this. I find it interesting, and there's only one way to find out if others will, too.

To test, I made a TikTok last week and ran a quick ad campaign.

Here are the results:

Spend: $60. 10.1K views. Only 55% made it one second into the video. Only 21% made it to 2 seconds. Then down to 12% for 3 seconds. 40 people clicked the promoted "Shop Now" link. Of those 40, there were no organic conversions.

Approaching the next video, I have to make sure I communicate the value prop in a shorter amount of time or grab attention longer so that I have enough eyeball time to make the sale.

I'm learning first-hand what "attention economy" means here...

I'm not really worried about the conversion rate of the website yet. 40 clicks isn't statistically significant, especially considering it was a cost-per-click campaign, meaning, I'm not entirely confident those clicks were legitimately interested users (or real ones). Regardless, definitely not validation or a success by any means.

So, let's see where this goes! Welcome to the world, social stickers.